Legible and Lovable
Brandingmag’s podcast on agentic branding. Flavia Barbat and I set out the field’s foundations, check the manifesto we published together against what has happened since, and answer the questions brand leaders now put to their AI.
“Thomas identified the field’s dynamics and wrote the initial thesis; Flavia named the field and edited the content.”
Hosts: Flavia Barbat (editor-in-chief, Brandingmag) and Thomas Marzano. Published by Brandingmag.
Episodes
Episode 4: Why do AI assistants recommend some brands and not others?
Because your customer’s AI has one overriding incentive: to keep its owner’s trust.
Watch and read the episode · 7 questions answered
Episode 3: What changes for brands when customers’ AI runs on their own devices?
Your customer is becoming a superhuman. Their AI is moving onto their own devices, where it works for them alone.
Watch and read the episode · 8 questions answered
Episode 2: Where does human creativity go when AI agents carry the brand?
Upstream. When AI agents act in a brand’s name, in every interaction and at a scale no team can supervise, the brand can no longer be improvised downstream.
Watch and read the episode · 7 questions answered
Episode 1: How fast are AI agents really changing the way customers choose brands?
Faster than we forecast, and slower than the headlines suggest.